When I was a kid, a twit was a stupid person, but these days it’s a subculture of social media users who prefer Twitter.
The social media microblogging platform founded in 2006 has grown to become one of the highest trafficked websites in the world (ranked 10 on Alexa and 11 on Similar Web as of Q1 2016) with over 310 million active users.
This puts Twitter behind only Google, YouTube, and Facebook as the largest (and therefore most important) marketing platforms on the Internet for any business.
Your car dealership is likely ignoring this valuable lead-generation opportunity, which is a big mistake. Not only is Twitter a great place to connect with potential customers, resolve issues, and build brand awareness, it also helps your SEO and CRO strategies.
Here’s what you need to know about mining quality sales leads for your dealership on Twitter.
Twitter Etiquette 101
The first thing you need to know about Twitter is its users hate overly promotional accounts. Don’t be that douchebag who constantly spams people with sales pitch tweets and internal company links that provide no real value.
Nobody likes that guy.
It takes an authentic voice to successfully grow a Twitter following so be yourself. Voice your opinion on trending topics happening in your local area.
To find these trends, click on “Change” in the trends section and enter your city or zip code as shown in the screenshot below.
This will give you a real-time view of the most popular trending topics in your area. You can also check nearby cities. By adding your voice to conversations important to local consumers, you increase your brand’s visibility and the chances of gaining Twitter followers in your local community.
You can also use the search bar at the top right of the screen to see who’s discussing #Automotive, #AutoRepair, #Cars, and specific car models and manufacturers. These are users who are likely to engage in thoughtful conversations about subjects that give you an opportunity to establish yourself as an expert and thought leader in the industry.
Some so-called social media gurus recommend you use direct messages to communicate with customers, but these automated messages come off as spammy and will quickly get you unfollowed and/or trolled. DMs are used for personal conversations and most people won’t respond to unsolicited messages.
Retweeting and replying to automotive-related content from other accounts is a great way to share non-promotional content with your followers, and expand your reputation as an industry expert, so don’t be afraid to participate in public Twitter conversations.
Last but not least, understand the best times to tweet, which is broken down in the following infographic.
Now that you understand a little more about how Twitter works, it’s time to learn about some Twitter tools that can make your life much easier.
Useful Twitter Tools for Businesses
Power users don’t simply log on to Twitter. Instead, they access the platform through a variety of third-party tools that provide features beyond what the vanilla app offers. Here are 10 useful tools to turbocharge your Twitter account.
- Buffer – Buffer is an easy way to schedule tweets, allowing you to keep a running, 30-day calendar of posts as well as find great tweets others are posting to share with your followers. The app also offers analytics and link-shortening services, which may skew your Google Analytics if you don’t track them in tangent with each other.
- SocialBro – For users looking for more in-depth Twitter analytics, there’s no better place than SocialBro. This paid subscription platform is an all-in-one Twitter power tool that also enables community segmentations and follow/unfollow tools to unlock the power of Twitter’s microblogging platform.
- Klout – If you want a quick glance at what subjects you’re getting the most engagement on across all social media platforms, Klout is a great tool to use. Its algorithms determine your influence and ranks you compared to other influencers so you can better plan your social media strategy.
- TweetChat – Hashtags can be difficult to follow, but TweetChat makes it easy by allowing you to follow conversations about hashtags and keywords instead of accounts. This helps you identify and focus on who the car experts around you really are.
- BuzzSumo – Another great way to identify influences, input a subject into BuzzSumo, and you’ll get an overview of who the top accounts are that get the most engagement. Think of it like SEMRush for Twitter.
- Who.Unfollowed.Me – Keeping track of followers and unfollowers can be difficult, but Who.Unfollowed.Me uses a simple interface to track your unfollowers over the past day, week, month, and historical archives. You’re also able to unfollow users who have unfollowed your account to keep your Twitter timeline clean.
- RiteTag – If you’re researching which relevant hashtags get the most reach, RiteTag is the place to do it. Type a hashtag into it to learn its popularity, how many people it will reach, and find suggestions for alternatives to try.
- Warble – Using Jetpack for WordPress, you can connect Twitter and other social media accounts to your blog to automatically share each blog post as well as add social media sharing buttons. Warble will notify you via email each time a post from your blog is shared on Twitter, so you don’t have to wonder how it’s faring.
- Tweetdeck – Tweetdeck was such a good application that Twitter acquired the company a few years back. This app allows you extra levels of control over what posts you see, making navigation much easier. Segmented conversations give you direct access at a glance to what you need to know so you’re not wasting time.
- IFTTT – One of the best fill-in-the-gap automation tools online, IFTTT (which stands for “If this, then that.”) allows you to create automated tools to trigger posts on one site any time a post is published on another. By linking a few social media accounts, you can accomplish the work of an entire social media team automatically.
Converting Your Twitter Following into Quality Leads
Once you’ve got everything set up, generating leads through your Twitter account is a breeze. Links in your bio and tweets will lead customers through your sales funnel automatically, so you can focus your efforts into injecting personality and building an online brand story.
As a general rule, you should share at least 5 unrelated, third-party posts (whether links, images, or videos found on the web or through retweets) for every backlink to your website.
A Twitter account also acts as a customer service line where customers can contact you directly to ask questions about your vehicle inventory, financing options, or repair assistance. It’s a valuable tool to connect with the general public just like an email address, phone number, or website and should be treated as such.
If all of this information is too much to handle or feels like too much work, fret not. Make Your Mark is fully trained on Twitter and all other social media platforms. We can work with your existing social media team or take over your social media accounts directly to implement these best practices and optimize your social media marketing strategy across all channels.
Get in touch with one of our online marketing experts today to learn how quickly and easily we can transform your Twitter account from zero to hero in no time.