Video Marketing

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20 Key Digital Marketing Terms You Need to Know NOW

Digital marketing can seem very confusing, even magical, if you don’t understand the terminology being used. We constantly work with clients who don’t know their desktop from their browser and need a little assistance in understanding what online marketing is all about. The Internet is a powerful avenue to make your business or brand presence known, and Make Your Mark Media specializes in helping companies understand how to take advantage of the wide range of possibilities. Marketing professionals agree data analytics, marketing automation, and digital marketing are the important trends moving forward, so there’s no better time than now to…

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20 Tips to Unlocking the Power of Video SEO

According to research by Cisco, video already makes up 64 percent of all Internet traffic and is continually growing. Because of this, the Local Search Association found local small businesses are making online video marketing a growing part of their omnichannel advertising budget. Image Source Few other industries can benefit from the power of online video marketing than car dealerships, who can provide viewers with the sense of adventure that comes with buying a new car. Automotive News found videos draw clicks and sell cars. Videos capture a viewer’s attention better than text, get spread virally on social media sites,…

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Why Video Engagement Matters

Marketers are increasingly depending on video engagement for their campaign strategies and budgets. Recent studies showed 87 percent of online marketers use video content, 96 percent of B2B organizations use video and report a 73 percent increase in ROI. Tech giants like Facebook and Google are focusing more efforts on video, as are Internet Service Providers and wireless companies. Image Source Video marketing is no longer some futuristic prediction of a possible trends – it’s been the now for so long that 360-video marketing is the new “next big thing.” This means you should be creating and tracking video content…

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The Value of Spherical Video in Automotive Marketing

Virtual reality is the next frontier of consumer entertainment, easily on track to supplement and/or replace both televisions and computer monitors as the main avenue for consuming video content in households around the world. Digit-Capital forecasts VR as a $30 billion market by 2020, and it’s only going to grow. Image Source This makes 360-degree, spherical video an important tool for marketing both today and tomorrow, and large automakers like Audi, Mercedes and BMW are already on board, using VR technology to create unique experiences for consumers and engineers alike. Check out this FFZero1 concept car test drive in 360-degree…

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How the Right Social Media Strategy Can Transform Your Business

The New York Times recently published a post describing the pain auto dealerships feel using social media. It focused on auto manufacturers like Hyundai, Ford, and Cadillac spending tens of millions of dollars every year on social media marketing efforts while local dealerships largely ignore it. According to NYT: “A 2014 global study by the consulting firm Capgemini captures the predicament. The survey of more than 10,000 active car buyers found that social media ranked far below dealer websites, web searching and the automotive news media as a source of information for buyers. But most respondents also said they used…

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