Paid Marketing

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20 Key Digital Marketing Terms You Need to Know NOW

Digital marketing can seem very confusing, even magical, if you don’t understand the terminology being used. We constantly work with clients who don’t know their desktop from their browser and need a little assistance in understanding what online marketing is all about. The Internet is a powerful avenue to make your business or brand presence known, and Make Your Mark Media specializes in helping companies understand how to take advantage of the wide range of possibilities. Marketing professionals agree data analytics, marketing automation, and digital marketing are the important trends moving forward, so there’s no better time than now to…

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How the Right Social Media Strategy Can Transform Your Business

The New York Times recently published a post describing the pain auto dealerships feel using social media. It focused on auto manufacturers like Hyundai, Ford, and Cadillac spending tens of millions of dollars every year on social media marketing efforts while local dealerships largely ignore it. According to NYT: “A 2014 global study by the consulting firm Capgemini captures the predicament. The survey of more than 10,000 active car buyers found that social media ranked far below dealer websites, web searching and the automotive news media as a source of information for buyers. But most respondents also said they used…

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