Don’t Trust Strangers to Write Online Reviews

We all want shining, honest reviews on every single business listing site online. Who wouldn’t? People who have never heard of your brand and are seeking the products and services you can offer are going to search online. According to AdWeek, 81 percent of shoppers start their research online before making a purchase. And online review sites are more influential than the information on your website.Here are some statistics Neil Patel dug up. Image Source    There are tons of services online that help you outsource and crowdsource fake online reviews. Bloggers are often paid for creating Wikipedia pages and…

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20 Key Digital Marketing Terms You Need to Know NOW

Digital marketing can seem very confusing, even magical, if you don’t understand the terminology being used. We constantly work with clients who don’t know their desktop from their browser and need a little assistance in understanding what online marketing is all about. The Internet is a powerful avenue to make your business or brand presence known, and Make Your Mark Media specializes in helping companies understand how to take advantage of the wide range of possibilities. Marketing professionals agree data analytics, marketing automation, and digital marketing are the important trends moving forward, so there’s no better time than now to…

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20 Tips to Unlocking the Power of Video SEO

According to research by Cisco, video already makes up 64 percent of all Internet traffic and is continually growing. Because of this, the Local Search Association found local small businesses are making online video marketing a growing part of their omnichannel advertising budget. Image Source Few other industries can benefit from the power of online video marketing than car dealerships, who can provide viewers with the sense of adventure that comes with buying a new car. Automotive News found videos draw clicks and sell cars. Videos capture a viewer’s attention better than text, get spread virally on social media sites,…

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Why Video Engagement Matters

Marketers are increasingly depending on video engagement for their campaign strategies and budgets. Recent studies showed 87 percent of online marketers use video content, 96 percent of B2B organizations use video and report a 73 percent increase in ROI. Tech giants like Facebook and Google are focusing more efforts on video, as are Internet Service Providers and wireless companies. Image Source Video marketing is no longer some futuristic prediction of a possible trends – it’s been the now for so long that 360-video marketing is the new “next big thing.” This means you should be creating and tracking video content…

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The Value of Spherical Video in Automotive Marketing

Virtual reality is the next frontier of consumer entertainment, easily on track to supplement and/or replace both televisions and computer monitors as the main avenue for consuming video content in households around the world. Digit-Capital forecasts VR as a $30 billion market by 2020, and it’s only going to grow. Image Source This makes 360-degree, spherical video an important tool for marketing both today and tomorrow, and large automakers like Audi, Mercedes and BMW are already on board, using VR technology to create unique experiences for consumers and engineers alike. Check out this FFZero1 concept car test drive in 360-degree…

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How to Get More People to Share Your Content on Social Media

Social media is a vital part of any omnichannel marketing plan, but there’s no point creating killer posts if they’re not seen by anybody. Building a following is great, but they need to be engaged with your content and sharing it with their followers for your brand to reap the full benefits, and benefits are aplenty. There are over 1.6 billion global users on Facebook alone. That’s a huge user base to connect with if you have the right tools and knowledge. Here are 10 tips to get more shares on social media. 1. Time Your Posts All social networks…

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How to Respond to Online Trolls

It’s pretty much impossible to spend more than an hour online without running into an online troll. These people get their jollies by infuriating everyone around them and basically making you want to punch them in the face. While many businesses shy away from trolls, especially on social media, our staff at Make Your Mark is always willing to roll up our sleeves to deal with these idiots for our clients. Of course, there’s a right and wrong way to handle online trolls, as Amy and Samy Bouzaglo from Amy’s Baking Company learned the hard way after their infamous stint…

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Twitter Is a Great Place to Mine for Leads

When I was a kid, a twit was a stupid person, but these days it’s a subculture of social media users who prefer Twitter. The social media microblogging platform founded in 2006 has grown to become one of the highest trafficked websites in the world (ranked 10 on Alexa and 11 on Similar Web as of Q1 2016) with over 310 million active users. Image Source This puts Twitter behind only Google, YouTube, and Facebook as the largest (and therefore most important) marketing platforms on the Internet for any business. Your car dealership is likely ignoring this valuable lead-generation opportunity,…

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How the Right Social Media Strategy Can Transform Your Business

The New York Times recently published a post describing the pain auto dealerships feel using social media. It focused on auto manufacturers like Hyundai, Ford, and Cadillac spending tens of millions of dollars every year on social media marketing efforts while local dealerships largely ignore it. According to NYT: “A 2014 global study by the consulting firm Capgemini captures the predicament. The survey of more than 10,000 active car buyers found that social media ranked far below dealer websites, web searching and the automotive news media as a source of information for buyers. But most respondents also said they used…

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